Why should you advertise in the first place? Here are 10 top reasons for continuing to advertise in good times or bad times. The question is, whether the Canadian Tourism Network is right for you.

1. Reach new customers

2. Be there when your customers are ready to buy - people are easily influenced and so you must be visible when the purchase decision is ready to be made

3. Little loyalty - consumers love to shop around and try new things

4. Your competition is advertising

5. Brand recognition - cunsumers are more apt to buy from brands they trust. Make sure that you are always visible in your cummunity or where you are selling your product.

6. Generate leads

7. Generate sales

8. Keep the momentum going - it's easier to advertise when your business is doing well

9. Healthy positive image - success attracts success

10. Maintain employee morale - advertising your brand can have an effect on how your employees perceive the health of your company